186: Meet advertising and literary sleuth Tim Maleeny.

A good strategist can walk a mile in the shoes of the customer. And a good novelist must do the same, except in the shoes of many characters. Henry Gomez and I are excited to introduce you to a practitioner of both skills—strategy and novelwriting. His name is Tim Maleeny and he is the chief strategist and innovation officer at Havas in New York City. Tim has won awards in both his fields, advertising and mystery writing. Hanging the Devil, a Cape Weather Mystery series, is out now. He's worked at R/GA, Ogivly and Hal Riney. And he's a techie and lives among too many books, or so he claims. In our conversation, Tim, Henry and I covered creative briefs, the most awarded ad campaigns in recent memory, what he's learned from the legends he's worked with. And more. Break out the popcorn for this one. Reminder: For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.