#186 - Sam Madani, Bomani: Building Buzz & Launching Alcohol CPG

On this episode of DTC Pod, Sam Madani chats with Ramon Berrios & Blaine Bolus to discuss how he built Bomani and the ups-and-downs of the entrepreneurial journey. The road to success for Bomani wasn’t easy. They faced a ton of rejection from local brewers, but they persevered and decided to pitch their concept to the biggest brewer in the country, and it worked! But that was just the first step. Sam discusses getting Bomani into customers’ hands, the process of selling to restaurants and bartenders, building brand awareness through the Cold Buzz Crew, adapting during COVID, and expanding Bomani’s retail presence.0:19 - 3:08 What’s Bomani3:51 - 5:41 Launching Bomani6:21 - 10:28 30 questions you should be asking11:32 - 15:58 Partnering with the biggest brewer in the US18:43 - 20:25 Bomani’s first investor20:26 - 22:00 Adapting to COVID22:39 - 23:44 Expanding beyond friends & family24:43 - 29:27 The cold buzz crew29:43 - 36:32 Building partnerships with bartenders and restaurants38:38 - 41:57 Getting into Whole Foods This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Sam Madani - Co-Founder & CEO of BomaniRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel