186. Storytelling for Social Impact + Building Narrative Intelligence - John Trybus

Meet John. He's got a couple of titles: social impact professor, executive director of Georgetown University's Center for Social Impact Communications, 🐵Jane Goodall's personal advisor, and a social strategist, just to name a few. He's breaking down the key elements of nonprofit storytelling and teaching us how to embrace a story's blur. No shock he's bringing incredible stories to this convo. Tune in🎧EPISODE HIGHLIGHTSJohn’s story and journey to where he is today (3:00)John’s research around storytelling (10:00)The 5 essential building blocks of compelling stories (14:00)Formal vs. informal storytelling (19:00)Thinking of storytelling as an ecosystem (22:00)An applied example from John’s work (24:00)“Embracing the Blur” for deeper social impact (35:00)A powerful moment of philanthropy in John’s life (39:00)John’s One Good Thing: Experiment. Try different things. (47:00)For more information and episode details visit: www.weareforgood.com/episode/186The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloJoin us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter