186. Storytelling for Social Impact + Building Narrative Intelligence - John Trybus

Meet John. He's got a couple of titles: social impact professor, executive director of Georgetown University's Center for Social Impact Communications, 🐵Jane Goodall's personal advisor, and a social strategist, just to name a few. He's breaking down the key elements of nonprofit storytelling and teaching us how to embrace a story's blur. No shock he's bringing incredible stories to this convo. Tune in🎧EPISODE HIGHLIGHTSJohn’s story and journey to where he is today (3:00)John’s research around storytelling (10:00)The 5 essential building blocks of compelling stories (14:00)Formal vs. informal storytelling (19:00)Thinking of storytelling as an ecosystem (22:00)An applied example from John’s work (24:00)“Embracing the Blur” for deeper social impact (35:00)A powerful moment of philanthropy in John’s life (39:00)John’s One Good Thing: Experiment. Try different things. (47:00)For more information and episode details visit: www.weareforgood.com/episode/186The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter