186. The 20-Minute Analytics Setup Every Small Business Website Needs

In this episode, I break down the 20-minute google analytics setup your business needs and how it supports smarter decisions and sustainable small business growth.If you can't tell me how many people visited your site last month or what they did while they were there, you’re making decisions about one of your most important business assets completely blind. Today, I’m showing you just how simple it is to get website analytics in place, no tech degree required. Whether you’re a service provider trying to book more calls or a product seller hoping to understand your customer’s journey, you’ll find out why this is a business decision that can transform the way you approach website strategy.We’ll cover the two free tools every website owner should be using, my favorite plugin for getting all set up without touching a single line of code, and the one conversion event you need to track to know if your website is really doing its job. Plus, you’ll get my list of what to skip so you don’t get overwhelmed and give up before you see results. It’s all about focusing on what matters, so you can stop guessing and start making confident, data-backed business decisions.01:24 - Why analytics are a smart business decision, not just a tech task02:39 - The two free analytics tools every small business owner needs08:28 - What is a conversion event and why does it matter?10:50 - Common analytics rabbit holes to avoidLinks & Resources:RankMathGoogle AnalyticsGoogle Search ConsoleWatch this episode on YouTubeFollow me on Instagram @kristendoyle.co Let's talk about your website and systems: Book a Website Gameplan Call Explore your options for working together: Web Design Services Rate & review Small Business Savvy on Apple PodcastsShow Notes: https://kristendoyle.co/episode186Send us a text! (If you'd like a reply, please share your # in the message)Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care. Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplanLearn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/