#186 - The Service Business is The People Business

In this episode of The Sprinkler Nerd Show, Andy Humphrey sits down with Justin Wilson, founder of American Irrigation in Georgetown, Texas. With nearly three decades in the irrigation service business, Justin shares how he built a company that now runs 17+ service trucks and completes thousands of irrigation jobs each year. Justin explains why "the service business is the people business," emphasizing that successful companies must care for both their customers and their team members. The conversation dives into practical lessons from the field—how quality inspections and training help maintain standards across a large team, why many irrigation problems come down to simple issues like poorly installed sprinkler heads, and how contractors can build long-term customer trust. Andy and Justin also explore the future of irrigation, including smart controllers, the challenges of managing thousands of different systems, and the growing pressure on water resources. Justin argues that contractors will need to shift toward more efficient irrigation methods, better system design, and prioritizing which landscapes truly need water. The episode wraps with advice for contractors: stop searching for the "perfect technician" and instead invest in training the next generation of irrigation professionals.