186. Trade Marketing: Your Brand's Growth Engine

186. Are your promotions draining cash instead of driving growth? If you don't understand trade marketing, you're burning runway without realizing it. Trade marketing is the fuel that determines how fast — and how profitably — your CPG brand scales. Yet most brands waste 70–90% of their trade dollars on ineffective promotions, out-of-stocks, poor execution, and retailer programs that don't move base sales. In this episode, I break down why trade marketing is your true growth engine, how to evaluate temporary price reductions, and how to stop funding promotions that create spikes instead of sustainable gains. You'll learn how to have intelligent, fact-based conversations with retailers and design win-win strategies that grow both your sales and their profits. Download the free Trade Promotion ROI tools on my website and explore additional episodes to go deeper into mastering trade spend, execution, and profitable growth. Get instant access on the show webpage: RetailSolved.com/session186