#186: Why LUFS Don't Matter As Much As You Think with Ian Shepherd

In this episode of Inside The Mix, mastering engineer Ian Shepherd demystifies loudness metrics and debunks common mastering misconceptions while offering practical advice for producers looking to improve their masters without chasing arbitrary targets. Ian explains the role of LUFS in mastering, why normalization matters, and how focusing on musicality and dynamics leads to better results than simply hitting a loudness target.What You'll Learn: • LUFS measurements explained – momentary, short-term, and integrated loudness • How many LUFS should my master be? Understanding the balance between dynamics and loudness • The truth about LUFS for Spotify – why 83% of users never change loudness normalization settings • What does LUFS stand for? And why it's just one piece of the mastering puzzle • How normalization impacts your music across different streaming platforms • The role of audio normalization in creating a consistent listening experience • Why AI mastering struggles to match the emotional intent of human engineers • Spotify’s approach to loudness and what it means for your masters • Internal dynamics – how balancing different sections of your song enhances clarity and impact • The mastering feedback loop – why collaboration between engineers and artists is keyIf you want your music to stand out in today’s Spotify-dominated landscape, don’t obsess over loudness numbers. Instead, focus on musicality, dynamics, and emotional impact. Test how your tracks sound at normalized streaming levels, and let the music, not the meters, drive your mastering decisions.Links mentioned in this episode:Listen to the Mastering Show PodcastMastering Engineer Reacts to 8 Pro Mixes of the Same SongHigher LUFS - do they REALLY always sound louder?YouTube ruined all my videos - UNLESS you disable this setting...Loudness Penalty: AnalyzePerception ABSend me a message Support the showWays to connect with Marc:If you'd like a second set of ears on your mix or workflow, you can book a no-pressure chat hereRadio-ready mixes start here - get the FREE weekly tipsFollow Marc's Socials:Instagram | YouTube Thanks for listening!!Try Riverside for FREE