186: Winning with Word-of-Mouth. Tim Dettmann, founder and CEO of BEAT81

Tim Dettmann is a former badminton champion and the founder of sports tech startup BEAT81.  He is inspired by a simple idea: to deliver happiness and lasting wellbeing to people via fitness, tech & hospitality. To make BEAT81 as big and relevant as Crossfit, Tim and his team need word-of-mouth. Word-of-mouth is the most powerful marketing tool there is. 90% of people are much more likely to trust a recommended brand (even from strangers), and it is more effective than paid ads.  Unfortunately you don’t have the time to sit around and wait until people start to talk about how great your product is. You need to kickstart word-of-mouth.  Tim and Oliver discuss how a growing company can trigger word-of-mouth, both digitally and in real life.  WOM is a strong signal for message-market fit. On the show, they also craft the messaging that could take BEAT81 to the next level.  Free book chapter: Sign up to our newsletter via this link and get a free chapter from ‘Message Machine’: https://www.eoipsocommunications.com/#machine