#187: Book Marketing Mastery: How Authors Really Succeed

Navigate the complex world of book publishing with industry veteran Terry Whalin, author of over 60 books and contributor to more than 50 magazines. In this episode, Terry debunks common publishing myths that hold entrepreneurs and aspiring authors back, drawing from his new book "10 Publishing Myths: Insights Every Author Needs to Succeed." Learn why expecting significant profits from your first book might be unrealistic and how to build marketing assets you actually control rather than relying on "rented platforms" like social media. Terry shares the inspiring story of Chicken Soup for the Soul's 160 rejections before finding success through their "Rule of Five" daily marketing approach. Whether you're considering self-publishing, seeking a literary agent, or exploring independent publishers like Morgan James, Terry's practical insights will help you develop the persistence needed to successfully bring your book to market and play big faster with your publishing goals.