187: Category Creation & What Sets You Apart From Competitors

In this episode of the Sales Hacker Podcast, we have Veronika Riederle, Co-Founder & CEO at Demodesk, a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category.What You’ll LearnWhat’s surprising about starting a company todayThe virtual meeting space has barely begun to evolveArticulating your product in a way that creates a categoryHow to differentiate in a crowded environmentShow Agenda and TimestampsAbout Veronika Riederle & Demodesk [2:20]What’s surprising about founding a company today [8:25]Why we should disrupt human communication [13:08]Differentiating your company in a competitive environment [15:30]Making gender in leadership a less controversial topic [22:45]Paying it forward [24:50]Sam’s Corner [27:30]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.