187: Kickstart Your Business - Part 6: 4 Easy Steps to Unlocking Your Business' Winning Strategy

In this episode of the continuing Kickstart Your Business series Monica discusses a crucial marketing tool, the SWOT analysis which allows you to look both internally and externally at your business. She break down Strengths, Weaknesses, Opportunities, and Threats and walks you through each sharing the vital questions you need to ask yourself. She gives concrete examples by using her store Zeus' Closet as a case study. Exploring the importance of recognizing your company's differentiating factors, Monica shares with you how to outshine your competition. Listen so you are empowered with tools and insights to level up, leave a legacy, and truly become your own boss. Don't forget to rate, subscribe, and share, and connect with us on our BYOB Facebook community for ongoing support. Episode Quote: You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently. ~Unknown Join the ⁠Become Your Own Boss Facebook Group⁠ Get your⁠ ⁠⁠⁠⁠⁠⁠Become Your Own Boss Planner⁠⁠⁠⁠⁠⁠⁠ Helpful Entrepreneurial Resources from Become Your Own Boss ⁠⁠⁠⁠Monica ⁠⁠FREE ebook⁠⁠⁠⁠⁠ Ways to reach Monica: Instagram: @becomeyourownbosspodcast Email: [email protected] Feel free to email me with questions or thoughts around starting and maintaining your business.