#187 - Marketing for Fitness Coaches - Kandace Hudspeth

Today I got to sit down with Kandace Hudspeth, CMO at OPEX + CoachRx, 20+ years in marketing, brand and growth strategy, and product development. She helps fitness coaches, personal trainers, and fitness brands build businesses with confidence, clarity and consistency.We discussed:00:01 — Kandace's Background and Journey to OPEX03:29 — Why Coaches Think They Hate Marketing04:32 — Making Sales a Confirmation, Not a Pitch10:23 — The Person, Problem, Promise Framework11:17 — Problem Aware, Process Aware, Payoff Aware14:09 — The Coaching Content Signature Framework16:28 — The Minimum Viable Marketing System18:20 — The "See, Make, Say" Content Workflow22:03 — Followers Are a Vanity Metric24:48 — Content Minutes and the 7-11-4 Framework30:24 — Going Viral for Your Niche37:12 — The Three-Mile Hero Concept41:27 — Referrals as Your Number One Marketing Tool44:22 — The Referral Ask and Why Coaches Miss It47:52 — How You Show Up in Public Is Marketing48:29 — Your Body Is Your Business Card49:55 — Imposter Syndrome vs. Lack of Experience51:39 — Why Your First 100 Videos Will Suck (and Why That's Fine)Find Kandacehttps://www.instagram.com/kandacehudspethWebsite - https://www.kandacedickson.com/YouTube - https://youtube.com/@kandacehudspethInstagram - https://www.instagram.com/kandacehudspeth, @marketingforfitnesscoaches__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!