#187: Part 5: The Ultimate Guide To Shows & Events for Equine Businesses; What to Do After the Show to Keep the Flow

In this episode, Jenni Bush discusses what to do after a trade show to maintain the flow and maximize success. She emphasizes the importance of following up with leads promptly and reflecting on the event experience. Jenni also advises on storing and organizing event materials, identifying replacements, and maintaining a professional appearance. She highlights the value of utilizing social media and PR to keep the buzz alive after the show. Additionally, she emphasizes the need to analyze return on investment and use the insights to inform future event planning. Takeaways Promptly follow up with leads and collect their contact information. Reflect on the event experience and document what went well and what could be improved. Store and organize event materials in a way that is easily accessible for future shows. Utilize social media and PR to keep the buzz alive after the show. Analyze return on investment to measure the success of the show and inform future event planning. Chapters 00:00 Introduction 01:28 Following up with leads 02:55 Reflecting and reviewing the event experience 04:23 Storing and organizing event materials 05:47 Identifying replacements and maintaining a professional appearance 06:14 Utilizing social media and PR 07:13 Analyzing return on investment 08:07 Planning for future events 09:06 Conclusion READ THE BLOG HERE https://www.jennibush.com/what-to-do-after-the-show-to-keep-the-flow/