187: Stop Talking, Start Listening

🎙️ Episode 187: Stop Talking, Start Listening Everybody wants to know what to say to close the deal. But what if the real advantage is knowing when to stop talking? In sales, business, leadership, and negotiation, people will often tell you exactly what they need if you give them enough room to talk. In this episode of the Performance Unlocked Podcast, Desmond Aberdeen breaks down why listening may be one of the most profitable skills you can develop. We cover: 🎯 Why talking too much can cost you the sale 💰 How listening helps uncover opportunities 🧠 How to identify the problem behind the problem ❓ Why great questions are more powerful than great pitches 🤝 How to discover the outcome your customer actually wants 🔑 Why understanding creates value and value creates opportunity The goal isn't to convince everybody to buy. The goal is to understand the problem well enough to determine whether you can create real value. Questions create information. Listening creates understanding. Understanding creates value. Value creates opportunity. Your challenge: In your next sales or business conversation, ask three good questions and spend more time listening than talking. This episode is part of our Sales, Business & Money series. 🔥 Performance Unlocked: Inner Circle Ready to stop consuming and start executing? The Performance Unlocked Inner Circle is focused on accountability, execution, deal flow, and real results. Apply here: https://forms.gle/xhAejhrv68TnDVdi9 🎧 Like, subscribe, and share this episode with someone serious about taking their performance to the next level. Raise your standard. Unlock your performance.