#188: Announcement & A Marketing Success Story

This week we’re making an announcement – Emily will be moving on to new opportunities. She’s been spending time marketing her business this year and it paid off! Learn more about what she did to grow her business. Though she is no longer part of FCN, you will still see her in the Financial Coaches Community Facebook group!   Top takeaways: Emily’s financial coaching business has grown recently and she will be focusing on continuing to build and grow that business.  Podcasts will change to publishing every other week moving forward (instead of every week). Small marketing activities can lead to prospects. Chat GPT is a potential new source of prospects. Welcome opportunities to present at conferences or other professionals related to your niche. Presence in multiple locations helps establish you as an expert (e.g., media, social media, conferences, professional groups and services). Announce to others related to your niche that you’re open to presenting to groups. Having a hyper specific niche helps establish you as an expert.  Active sales activities (the uncomfortable stuff coaches don’t like) leads to more prospects and clients! Being more intentional and consistent with sales based activities helps build the business. Building a successful coaching business takes time. Don’t go into a conversation expecting it to result in a client (conversion rate may be <1%). The more conversations you have, the more results you’ll see (results may not just be clients, but opportunities). As an original FCN Launch member and partner behind the scenes, FCN helped Emily build her business that’s ready to scale.