188: Are you damaging your brand by NOT being consistent?

We often hear from people that we need to be consistently publishing content to our community in order to build trust. But how much is enough? Can we be consistent in some areas and then a little bit more fluid in others? What happens when we go off the grid EVERYWHERE? Are we damaging our businesses and brands by not being consistent? That’s what we’re talking about on today’s episode. For full show notes, head on over to annesamoilov.com/188.