#188 - Emily Elyse Miller, OffLimits: Using Web3 to Build A Counter Culture Cereal Brand

Emily Elyse Miller talks to Blaine & Ramon about building OffLimits and how her creative background has informed the brand. OffLimits is also one of the early adopters of Web3, and Emily dives into how they’re currently using NFTs, what excites her about Web3, challenges with Web3, and what other brands need to consider before jumping into this. 3:16 - 7:42 Emily’s Breakfast Club Series8:06 - 10:46 Writing a Cookbook12:48 - 14:25 Idea for OffLimits15:33 - 17:35 Getting into Web321:06 - 21:52 Finding Your Day 1 Brand Champions22:35 - 25:37 OffLimits Web3 Strategy26:14 - 29:45 Tools Supporting Web330:17 - 33:58 Brands Considering Web338:53 - 41:09 OffLimit’s Cereal Toys42:21 - 44:30 Supply Chain Issues45:38 - 48:17 OffLimits Latest Web3 Project This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Emily Elyse Miller - Founder of Offlimits Ramon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel