#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at Cohesity

As B2B technology companies scale, size often comes at the cost of agility. Processes calcify, buying cycles stretch, and marketing teams end up running up and down the stairs faster instead of building the elevator.In this episode of the FINITE Podcast, Jodi Norris sits down with Carol Carpenter, CMO at Cohesity, to unpack what it really takes to market at enterprise scale without slowing down. Fresh from Cohesity’s merger with Veritas, Carol shares the realities of integrating two large marketing organisations, building trust across cultures, and holding on to startup-style velocity inside a 5,800‑person business.She explains how her team uses AI to redesign workflows – from translation and brand governance tools, to AI‑powered SDR outreach that doubles lead‑to‑meeting conversion. Along the way, she draws a firm line between what can be automated and what cannot: creativity, taste and strategic judgement.Carol has been in technology marketing for most of her career, starting as a product manager at Apple. She enjoys scaling and transforming companies and has done that in leadership roles at VMware, Google, Apple, Trend Micro and now as CMO of Cohesity. Carol gives back through mentorship programs such as the HBS Women Entrepreneurship program and Monte Jade, an AAPI professional organisation.Inside you’ll find…How to merge marketing cultures without losing speed, trust or clarityWhere AI genuinely shortens a six‑month enterprise buying journey – and where humans must stay in the loopA practical framework for lifting teams out of execution and into more strategic, high‑leverage work