#188 - Exklusive Insights zu den krasseste Amazon Änderungen mit Alexander Swade #roadshow

Die Amazon PPC Welt bleibt niemals stehen und verändert sich immer weiter. Florian und Alex sprechen live bei unserer Roadshow in Berlin über die neuesten Updates und darüber, welche Veränderung den größten Impact auf deine Ads hatte. Außerdem teilt Alex exklusive Insights zu den einzelnen Änderungen. Falls du die Veranstaltung verpasst hast, keine Sorge – du kannst noch in Köln, München und Mannheim teilnehmen 🎉Alle Themen der Episode im Überblick: Intro (00:00 - 02:26) Das war die krasseste Veränderung der letzten Jahre im Amazon PPC Game? (05:20)Neuerung #1: AI-Bildgenerierung für Ads (09:07)Neuerung #2: Placements von Sponsored Products Ads außerhalb Amazon (13:47)Neuerung #3: Vertikale Videos bei Sponsored Brands Anzeigen (20:22)Neuerung #4: Exact Match Keywords bei Sponsored Brands (24:07)Neuerung #5: Sponsored Brands theme-based Targeting (28:57)Neuerung #6: Sponsored TV (33:40)Neuerung #7: Sponsored Display Video (41:56)Neuerung #8: Verlinkung von Sponsored Display in den Store (46:26)Neuerung #9: Optimierungsmöglichkeiten bei SD Kampagnen (50:41)Live Q&A (57:12)Links & Ressourcen:Möchtest du auch deine Fragen live stellen?: Vitamin A on Tour: Sei live dabei. In deiner Stadt.Die Einführung von Sponsored TV durch AmazonAlexander Swade bei LinkedInFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 1 hour and 5 minutes long.

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This episode was published on February 28, 2024.

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