188: How Avoiding ‘Shiny Object Syndrome’ Can 10x Your Wedding Business w/ Erich McVey

Are you constantly chasing trends in your photography business? In this episode of The Level Up Podcast, Taylor Petrinovich and Kelley Gilster sit down with renowned luxury wedding photographer Erich McVey to discuss how staying focused, outsourcing wisely, and avoiding “shiny object syndrome” can lead to massive business growth.What You’ll Learn in This Episode:✅ Erich’s journey from college photographer to luxury wedding artist.✅ How he scaled his business to 15 high-end weddings per year while working less.✅ The power of outsourcing (editors, album designers, & admin support) to reclaim time.✅ The truth about getting featured on top wedding industry lists.✅ Why chasing trends can hurt your brand and how to evolve organically.✅ The key to balancing work, personal life, and business growth.🚀 Want to book fewer weddings while making more money? Learn how Erich streamlined his business and stayed ahead in a competitive industry—without sacrificing creativity or freedom.🎧 Listen now and start working smarter, not harder!Timestamps:00:00 - 04:30 | Introduction04:31 - 09:15 | Wrapping Up the 2024 Wedding Season09:16 - 14:30 | Guest Introduction: Eric McVey’s Photography Journey14:31 - 21:20 | The Evolution of a Luxury Wedding Photographer21:21 - 27:45 | Scaling a Business & Avoiding Burnout27:46 - 33:15 | How to Get Featured & Recognized in the Industry33:16 - 38:00 | Avoiding "Shiny Object Syndrome" & Staying True to Your Craft38:01 - 40:00 | Final ThoughtsThe next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.The Level Up Co. Resources:- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle- Elevated Shot List: https://thelevelupco.com/elevated-shot-list- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework- The Luxury Pricing Mini Course: https://thelevelupco.com/resetConnect with Taylor , Kelley + The Level Up Co.:🔗Instagram: https://www.instagram.com/thelevelupco/🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/🔗Kelley's Instagram: https://www.instagram.com/618studios/💻Website: https://thelevelupco.com/