188: How to Build Two Successful Blogs (and the Pros and Cons of Doing so)

The Pros and Cons of Having More Than One Blog In today’s lesson, I want to talk about having more than one blog on the go at once. Regular listeners of this podcast know I have two main blog - ProBlogger and Digital Photography School. I’m fortunate enough to have been able to build them up so that either one of them could be a full time venture which is great - but having two businesses to focus upon not only comes with some benefits - but some costs. In this episode I want to share: The story of how I built them to the point they’re at today The pros and cons of having more than one blog or business Some tips on juggling two things like this at once Lastly - today’s episode is proudly presented by this year’s ProBlogger events. This year we’re holding three events - one in Brisbane Australia, another in Melbourne Australia and a third in Dallas Texas. These events are designed with very similar goals to this podcast - to help bloggers to grow blogs with world changing content, with lots of readers and which are profitable. All of these events will have some amazing teaching from experienced bloggers (people like Pat Flynn who i speaking at our Australian events) but also have opportunities for masterminds and really drilling into the blog and business that you have to help take it to the next level. If you’re interested in the Aussie events head to problogger.com/events and if you’re interested in the Dallas event head to problogger.com/success but please don’t wait too long as these events are selling quickly and the early bird price ends in the coming weeks. Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there, it’s Darren from ProBlogger here. Welcome to another episode of the ProBlogger podcast, this is episode 188. For those of you who are new to ProBlogger, ProBlogger is all about helping you to start a blog, to grow your audience of your blog, to create content that’s gonna change that audience’s life and hopefully to make some money from your blog as well. You can find out more about ProBlogger and what we do at problogger.com. In today’s lesson, I want to address a question that I’ve been getting quite a bit lately and that is, “How do you juggle two blogs and should you have two blogs?” A lot of regular listeners of this podcast know that I do have two main businesses and they both center around blogs. It’s ProBlogger which you are listening to right now, which is a blog podcast event and numerous other things. And then there’s Digital Photography School, which again is a very similar model in many ways. It’s centered around the blog, and then there’s ebooks and courses and other aspects of that business as well. I’m fortunate enough to have been able to build up these two businesses so that either one of them could really be a full-time venture, which is great. It also presents with some interesting challenges, to say the least. Having two businesses comes with benefits but it also comes at a cost. In this episode, I wanna share with you the story about how I built up these blogs to the point that they’re at today, the pros and cons of having more than one blog and business. And then for those of you who are considering juggling two businesses like I am, some tips on how to do that and how to approach that if you do decide to do that. Lastly, today’s episode is proudly presented by this year’s ProBlogger events. This year, we are holding three events over in Australia; Brisbane, Australia, and Melbourne, Australia and the third event in Dallas, Texas in the United States. These events are designed with very similar goals to this podcast, to help you to grow your blog with world changing content, to grow your readership and to build profit around your blogs. All of these events have some amazing teaching from experienced bloggers like Pat F...