188: How to get first meetings using VC programs, CISO networks, resellers & sales networks

“Brute forcing first meetings is just not working anymore.”Every cybersecurity startup wants to get more first meetings with prospects, but with 3000+ vendors vying for the same attention, brute-forcing by sending more emails and making more cold calls won't work -- so here are four compelling resources to get out of this daunting dilemma.Here's what I cover:1. How to leverage VCs programs to get first meetings with ideal prospects2. How to use CISO groups and how they charge for access3. Why some resellers might help you and 2 tricks to getting traction with them4. What tips to consider when hiring salespeople who can bring a Rolodex of contacts?“What we really want to be doing is talking with prospects who are more likely to at least be open to our new approach.”You might also like the following:Ayal Yogev, CEO and Co-founder of Anjuna to discuss confidential computing and what's more important product or distribution (sales)?3 pipeline generation tips with Jason Prindle, the Senior Director of Global Sales Development at Big ID.How to break into EMEA with Paul Ayers, CEO of Noetic CyberOne action for you:If you enjoy the podcast, please give a review by going to www.salesbluebird/r.  It would mean a lot to me personally and it helps grow the podcast.sJvl4prV8yZoNOcYPDwg Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.