188. Lead in Crisis: Be a CPG First Responder With Jeffrey Hayzlett, C-Suite

188. Your brand will not survive this market by hiding. If you pull back now, you lose trust, shelf space, and momentum. In this episode, I sit down with Jeffrey Hayzlett of the C-Suite Network to talk about what it really means to lead during uncertainty. When trade shows are canceled, buyers are distracted, and the economy feels unstable, most brands freeze. Category leaders lean in. We unpack how to become a "business first responder" by solving real problems, strengthening retailer relationships, and building trust through authentic communication. You'll learn why trust is your most valuable asset, how to pivot from events to virtual selling, and how to use this season to elevate your leadership instead of retreating. This is about protecting your runway, supporting your retail partners, and positioning your brand as indispensable in the new normal. Revisit past episodes to deepen your strategy and execution. Get instant access on the show webpage: RetailSolved.com/session188