188 - The 27X Video Framework with Brady Shearer

  http://prochurchtools.com/188 -  I went and studied 100s of almost identical Facebook posts to discover what really worked (and more importantly, what really didn't) when it came to growing engagement.   What's In This Session? Defining the case study (6:54) The video guarantee (10:13) The statistics (11:20) Why a share is important (12:14) The case study results (21:25) Real life examples (30:03) Storytape pricing (44:40)   Show Notes & Resources Mentioned Storytape.com Rev.com Trint.com   3 Instant Takeaways Video out performs text and photo based posts on Facebook. This makes sense because video will keep our attention on a single platform and post longer. Due to this prolonged attention Facebook is prioritizing video, meaning that video posts are more likely to be seen by your audience. Viewers retain more of the message when watching a video compared to text. Even if the retention rate is only an extra 50%, this still means that your audience is still means that your audience is still capturing more of your message when you put it out in video form than when you use a text and image combo. Add captions. A high percentage of videos on social media are viewed without sound. By adding captions you allow this large portion of your audience to still engage with you content. You make it accessible.    Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp188/.