188. The Side Hustle for CEOs: Make $100K/Year As A Content Creator Outside of Your Business

For all the links mentioned in this episode, go to our blog post: https://cubicletoceo.co/disability-advocate/ Most entrepreneurs look at content as a means to an end, or a necessary marketing strategy to drive sales to the actual service or product their business provides - but what if you also monetized the content itself? Tiffany Yu made $100K last year with her side hustle as a content creator, a completely separate income stream from her primary role as the CEO/Founder of Diversability, an award-winning, entirely disabled-run and led social enterprise to elevate disability pride. Her case study today exemplifies how entrepreneurs can double as creators too, outside of their role as CEO. An accomplished 3X TEDx speaker with more than 180K followers now across platforms, Tiffany may surprise you with how she got her first brand deal for $5,000 with only 5,000 followers on Instagram and why this is realistic for a business owner of any size audience to achieve. Brand deals however, aren’t the only way to monetize as a content creator, which Tiffany reveals in her breakdown today of the various income sources that contributed to her $100K side hustle. View the transcript for this episode at: https://otter.ai/u/KHUt7Ba1XLWJzo8lf3Fl17P4SXE?utm_source=copy_urlConnect with Tiffany: http://tiffanyyu.com http://mydiversability.com Twitter: @imtiffanyyu Instagram: @imtiffanyyu TikTok: @imtiffanyyu If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Follow for new episodes every Monday + Wednesday. Learn more about your ad choices. Visit megaphone.fm/adchoices