#189 - Cynthia Plotch, Stix: Building the DTC Women’s Health Stack, OBGYN Approved

from DTC POD: How The Best Brands Are Built · host Cynthia Plotch, Ramon Berrios, Blaine Bolus

Stix makes women’s at-home health essentials like fertility, pregnancy, UTI, and yeast infection products. In today’s episode, Stix cofounder Cynthia Plotch chats with Ramon & Blaine about building Stix, finding investors, talking to customers about difficult subjects, and how her prior experience at Harmless Harvest gave her the confidence to create Stix. 1:10 - 5:52 Story behind Stix8:08 - 8:45 Medical Advisory Board13:19 - 16:56 Raising VC money17:59 - 20:31 Prior startup experience22:37 - 28:57 Understanding the customer29:25 - 38:33 Customer service & conversations39:35 - 43:24 Product & Regulatory Environment45:29 - 46:13 Distribution This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Cynthia Plotch - Co-Founder of StixRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

What this episode covers

Cynthia Plotch, named to Inc.’s Top 100 Female Founders and Forbes 1000 Entrepreneurs in 2021, is Stix’s co-founder. Along with Jamie Norwood, Cynthia co-founded Stix, a health brand that empowers women to make confident health decisions, starting with reproductive and vaginal health products and sex education. Before starting her own company, Cynthia was on the founding team of Hungry Harvest, where she led the high-growth startup’s national expansion and growth. Cynthia received her BA from the University of Pennsylvania and is a Venture for America alumna.

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#189 - Cynthia Plotch, Stix: Building the DTC Women’s Health Stack, OBGYN Approved

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This episode is 48 minutes long.

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This episode was published on April 21, 2022.

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