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#189 - Hiperideal: a supermercadista baiana que ocupou o espaço das multinacionais

EPISODE · Jun 14, 2024 · 40 MIN

#189 - Hiperideal: a supermercadista baiana que ocupou o espaço das multinacionais

from Do Zero ao Topo · host InfoMoney

O episódio #189 do #DoZeroAoTopo conta a história do Hiperideal, rede baiana de supermercados. Com 26 lojas na região metropolitana de Salvador, a empresa deve faturar seu primeiro bilhão em 2024. A supermercadista abandonou a ideia de abrir unidades em outros estados brasileiros e decidiu expandir internacionalmente. Adquiriu parte de uma varejista portuguesa e passou a operar mais seis lojas na região do Porto. No comando de sete áreas do Hiperideal, Amanda Vasconcelos, filha do fundador da empresa, conta ainda como as supermercadistas regionais ganharam poder de fogo sobre concorrentes multinacionais. #dozeroaotopo #hiperideal #supermercados #varejo

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#189 - Hiperideal: a supermercadista baiana que ocupou o espaço das multinacionais

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