189: How Livestream Shopping Is Changing Retail

Livestream shopping has grown astronomically, driven by China and the pandemic. And this channel now presents a major opportunity for other retailers to engage with customers and blend the world of entertainment and retail. In this episode, Oliver Banks explores how livestream shopping connects with other new video content formats. You'll hear examples of how livestreams are changing retail and what you can learn from them. Plus, determine if you should be experimenting with livestream shopping or not.Listen to this episode to discover:Which retailers around the world are leading the way with their livestream shopping experiences?Key considerations why this strategy may be suitable for you.What does the future hold for livestream retail as a channel? Full show notes are at www.obandco.uk/189.