#189 - Kate DiLeo wants us to "Have more conversations" in Business

Message from Kate: I am an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during my first sales job. In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or I was out of a job.I overcame, honed my craft, and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, I delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what I did, how I could solve their problem, and how I differed from the competition.That pitch, which I call, “The Brand Trifecta,” is rooted in my firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points offers the prospect all the information they need to opt in and say, “Now that’s interesting. I want to have a conversation.” Throughout my career in both agency and corporate settings, I pursued my branding side hustle until 2019, when I turned it into my full-time business.I am honored to have worked with more than 200 brands across 20 sectors, and I am passionate about partnering with founder-led organizations that desire to craft an authentic, purpose-driven message to effectively get more prospects to the table, more users who click, and more customers who buy.Find out more at: www.katedileo.comwww.livelifedriven.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-answer-is-yes--2903418/support.