#189 - Taking Your Fans From Suspect To Super Fan

Here's a question for you. Will the person who you think is your fan, actually like your music. Are they willing to put the time and effort into becoming a fan of your career? How devoted and passionate of a fan are they? How do you go about getting them engaged in your career? How do you go about creating new fans, who will also become devoted followers. Just as you nurture prospects in the real world, you also have to nurture those prospects in the online world. You're in the fan building business. You have to get them from fan, to occasional fan, to good fan, to super fan. Mike Stewart, who is the President and Found of Stewart Internet Solutions, chats with us regarding what it takes to reach those people, and turn them from suspects, into Super Fans. I takes marketing. Marketing is not evil. Marketing is necessary. You need to use such devices as Kindle, Amazon, and YouTube in the proper way, and learn how to leverage these platforms to your benefit. Part of this is understanding that platforms such as YouTube are a traffic generation process. It's not an income producing process. It markets whatever you're selling. Mike is president and founder of Stewart Internet Solutions Inc., a internet consulting agency and services company located in the Nashville, TN, USA. Mike has composed countless radio jingles, television scores, and produced or performed on music heard all over the world. He has worked with world famous musicians such as Tommy Roe, Joe South, William Bell (Georgia Hall of Fame Recipient and 2017 Grammy Winner), Buckner Garcia, Atlanta Rhythm Section, Billy Joe Royal, Alicia Bridges, Isaac Hayes, Eddie Floyd, Bertie Higgins, Doug Johnson, and Bill Anderson.  He has gold record for playing keys on 80's hit, Pac Man Fever as a band member of Buckner and Garcia and recorded the theme to Disney's Oscar nominated movie, "Wreck It Ralph" in 2012 The list goes on and on of national performers who's who. He owned and operated a recording studio for over twenty years working in all facets of digital audio and video. In 1996, Mike became passionate about the future of the Internet and how small businesses could benefit from the web if they just understood how to make it work for their company. He saw how the broadcast of audio and video information on a website was no different than the television/radio industry he had been a part of all his life. Since that time, he has become very successful consulting with small business owners on how to set up their worldwide TV stations and broadcast their unique marketing message to the world. Stewart Internet Solutions focused on Internet technologies that allowed audio and video to be streamed over the Internet. We developed distance training web sites, e-commerce projects, and audio/video intensive web projects utilizing HTML 5 responsive web programming. He didn't stop there, but was constantly striving to be on the cutting edge of technology always searching for better more efficient ways of achieving his goals. After listening to a set of audiotapes in 2000, he attended his first Internet Marketing Seminar. Initially Mike was a student himself. Soon he was hired to record seminars, events and webinars. Through techniques he learned from the seminar speakers and promoters he was able to create his own software products that made the process easier. While he had spoken to many groups, associations, and business organizations throughout the years, his first Internet Marketing Seminar speaking engagement was in 2003. Since then he has attended and spoken at many events worldwide. Mike teaches attendees the benefits of owning the right equipment and utilizing it to record themselves to make quality multi-media audio and video information products that can be marketed for high profits. He is always on the look out for new innovative ideas, products, hardware and software to benefit his clients. His hands-on customer service approach outshines most and he creates in-depth audio and video tutorials to enhance the products he sells. These tutorials are now available in over 20 subscription websites linked from this site. More training sites are being created and update on an ongoing basis. Mike and his wife,  Susan who works and travels with him on his speaking engagements, now enjoying working with the music industry professionals in Nashville and back to his passion of song writing and music production. They have 3 children involved in several aspects of the business. www.musicbizinternet.com www.tubemusicpromotions.com www.mikestewartlive.com www.boxtops.com The Business Side of Music ™ © 2021 Lotta Dogs Productions LLC Showrunner and Executive Producer Emeritus: Tom Sabella Producer and Host (the guy who has a face for podcasting): Bob Bender Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas Recorded inside an old beat up Airstream Trailer located somewhere on what's left of Music Row in Nashville TN (except during the Covid 19 pandemic, then it's pretty much been accomplished VIA Zoom or over the phone, with the exception for those fearless enough to come to Bob Bender's dining room… and there have been a few that have survived). Mixed and Mastered at Music Dog Studios in Nashville, TN Editing and Post at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.  Website: If you would like to be a guest on the show, please submit a request to: [email protected] If you're interested in becoming a sponsor for the show, let us know and we'll send you a media / sponsorship kit to you. Contact us at [email protected]