189. Why Community Leaders Are the New Influencers in Business with Michelle Thames

What is the secret to growing your online business and brand today?If you are a midlife woman building a business online and you are tired of chasing the algorithm, this conversation is the exhale you have been needing.Michelle Thames, marketing & visibility strategist, entrepreneur and host of the top-ranking podcast Social Media Decoded, unpacks what matters most in gaining visibility today.Discover:How an unexpected job loss became the catalyst for everything Michelle is doing today.Why her biggest opportunities never came from a viral post. They came from in real life experiences.How community builders are becoming the new influencers in this era of online business, and what it means for you.As Michelle says, "Virality gets attention, but relationships create opportunities."This episode is a warm reminder that the most valuable thing you can build is the one thing no algorithm can take from you... relationships!Keep stepping forward.CONNECT WITH MICHELLE:Website Podcast- Social Media Decoded⁠Join her communityMichelle's Book, From Fired to FeaturedCONNECT WITH TERRI:WebsiteRedlo Women NetworkTerri's Book, Step ForwardFacebook