1897: Finding a Problem Market Fit Before Finding a Product Market Fit with Dan Greenberg Founder and Owner of Sharethrough Inc

Dan Greenberg is the CEO & Founder of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. "1) marry the problem not the solution. Spend your time validating the problem, spend your time learning the problem, spend your time with customers about the problem not your solution and the solution will come out of that. 2) work with people who share your values and that you can trust in the long run. The rest won't work without that"…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-hE0