19-2 一つの土台でGT-Rを生んだ本質思考と組織論｜水野和敏

from MAKE IT NEXT · host TOKYO INSIGHT

Sean Kawakami×水野和敏答えは、お客様が握っている。 "らしさ"を捨てたら、世界が獲れた。スポーツカーらしい。乗用車らしい。オフローダーらしい。 ——その「らしさ」を、水野和敏は疑った。「車を"もの"として見るから、違うほうが優秀だと思う。 "人の心"で見たら、答えは逆だった。」一つのフロントミッドシップという土台から、スカイラインもフェアレディZもSUVも"編集"する。そして半分の開発期間・半分の資源で生まれたGT-Rは、フェラーリの半額以下でニュルブルクリンクを駆け抜け、第一世代だけで18年間・約4万8千台を売り切った。本動画では、プロジェクト・カーズ合同会社代表・水野和敏が語る"世界商品の編集術"と"最強チームの組織論"を紐解く。 ▶番組ウェブサイト https://www.j-wave.co.jp/special/makeitnext/ Instagram https://www.instagram.com/jwave813radionikkei/ ▶FMラジオ局J-WAVEとラジオ日経のコラボレーションYouTubeチャンネル「TOKYO INSIGHT」の派生として開設しました！【TOKYO INSIGHTはこちらから】 https://www.j-wave.co.jp/topics/tokyoinsight/

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19-2 一つの土台でGT-Rを生んだ本質思考と組織論｜水野和敏

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