19: Activist capitalism with Beth Thoren, Director of Environmental Action at Patagonia

Patagonia is in business to save our home planet. From supporting youth fighting against oil drilling to suing the president, they act on the most pressing environmental issues facing our world.In the lead up to World Environment Day we were delighted to speak with Beth Thoren, Director of Environmental Action at Patagonia to discuss their mission and business purpose in more depth. How do they effectively balance purpose and profit, when every item they sell is potentially contributing to the climate and nature crisis? Beth is honest about the tension between being a business and trying to save the planet.