19 - Blockchain and the Future of Advertising w/ Peter Jonas of Thirdwave

Peter Jonas has had a fascinating journey through the tech world. A former executive at Facebook, Uber, and Compass, he went from launching Facebook’s mobile app install product to co-founding his own company, Thirdwave, which gives developers and businesses deep insight into user behavior with blockchain data. In this episode, you'll discover: Why Web3 wallet IDs have the potential to revolutionize ad targeting Parallels between the early days of mobile app installs and the current blockchain market The power of small teams for avoiding bureaucracy and providing quality service The importance of simplicity and elegance in brandingConnect with Peter:https://www.linkedin.com/in/pbjonas/https://thirdwavelabs.com/Connect with Bryan:https://www.linkedin.com/in/bryankaras/ https://bryankaras.com/ Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/ Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/