19: Brigitte Lyons on What Do You Want to Be Known For?

For Life on Purpose Episode #19, my guest is Brigitte Lyons, a media strategist with a passion for storytelling. Brigitte joins me to discuss the question, "What do you want to be known for?", how we can each answer that, and how it's applicable to all areas of our lives. About: Brigitte Lyons is a media strategist with a passion for storytelling. She founded B, the forward-thinking PR agency that she runs, after spending a decade working at traditional public relations agencies. She learned how a movement was organized from the ground-up, she battled a governor and won, and she worked with top tier media like CNN and Bloomberg. Now she is relentless about helping forward-thinking organizations and individuals move people with their ideas, and she is obsessed with bringing public relations into the social era—especially the values of co-creation and continuous innovation. To learn more about Brigitte and her work, visit: http://www.bthinkforward.com.