19. Building a Billion-Dollar Business: Lessons, Launches & Identity Shifts with Kutima Co-Founder Carissa Hetrick episode artwork

EPISODE · May 20, 2025 · 55 MIN

19. Building a Billion-Dollar Business: Lessons, Launches & Identity Shifts with Kutima Co-Founder Carissa Hetrick

from Main Character Energy · host Megan Reed

In this episode, I’m joined by my co-founder and powerhouse coach Carissa Hetrick to pull back the curtain on what it’s really been like building our habit-tracking app, Kutima, from the ground up. From being two of the only women in a tech accelerator program, to navigating imposter syndrome, to learning how to manifest our vision one habit at a time—nothing’s off-limits in this juicy convo. If you’ve ever felt like the only one in the room, questioned whether you’re “qualified” enough, or wondered how to build something bigger than you’ve ever done before… this one’s for you.KEY TAKEAWAYS:Our humbling behind-the-scenes experience as women founders in a male-dominated startup spaceThe unfiltered truth about comparison, confidence wobbles, and imposter syndrome when launching something majorWhy habits are the foundation of manifesting your next-level life (and how Kutima helps make them stick)ALL THE LINKS:Try Kutima for free: Head to kutima.com and use promo code MCEPODCASTFollow Megan on Instagram: https://www.instagram.com/heymeganreed/Follow Carissa on Instagram: https://www.instagram.com/highimpactcoach/Follow Kutima on Instagram: https://www.instagram.com/kutima.app/

In this episode, I’m joined by my co-founder and powerhouse coach Carissa Hetrick to pull back the curtain on what it’s really been like building our habit-tracking app, Kutima, from the ground up. From being two of the only women in a tech accelerator program, to navigating imposter syndrome, to learning how to manifest our vision one habit at a time—nothing’s off-limits in this juicy convo. If you’ve ever felt like the only one in the room, questioned whether you’re “qualified” enough, or wondered how to build something bigger than you’ve ever done before… this one’s for you.KEY TAKEAWAYS:Our humbling behind-the-scenes experience as women founders in a male-dominated startup spaceThe unfiltered truth about comparison, confidence wobbles, and imposter syndrome when launching something majorWhy habits are the foundation of manifesting your next-level life (and how Kutima helps make them stick)ALL THE LINKS:Try Kutima for free: Head to kutima.com and use promo code MCEPODCASTFollow Megan on Instagram: https://www.instagram.com/heymeganreed/Follow Carissa on Instagram: https://www.instagram.com/highimpactcoach/Follow Kutima on Instagram: https://www.instagram.com/kutima.app/

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19. Building a Billion-Dollar Business: Lessons, Launches & Identity Shifts with Kutima Co-Founder Carissa Hetrick

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This episode was published on May 20, 2025.

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In this episode, I’m joined by my co-founder and powerhouse coach Carissa Hetrick to pull back the curtain on what it’s really been like building our habit-tracking app, Kutima, from the ground up. From being two of the only women in a tech...

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