#19 Building an Authentic Personal Brand Online | Amanda Bucci, Influencer + Coach + Author

“It can feel like we aren’t worthy of putting ourselves out there or carving out a little corner of the internet because we haven’t achieved something yet.” - Amanda Bucci, Author of Followed: The Content Creators Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand. Before garnering nearly half a million followers on Instagram, Amanda Bucci struggled with some of the same insecurities that so many of us face. And regardless of having "made it", she still navigates many of those same emotions today. During our wide-ranging conversation, Amanda dives into how judging creativity with a letter grade or some measurement of achievement drained the fun out of her creative expression. As she surrounded herself with science-based studies, she found herself thinking that the creative part of her simply didn’t exist. Cut to the present, where Amanda is a professional content creator who nurtures her creativity every single day as a tool for self-actualization. As we talk about her book, Followed: The Content Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand, Amanda shares a core insight from her journey in entrepreneurship: her creativity isn’t only meant for marketing. She discovered that using her creativity purely to connect to herself with no outcome attached was her cure for burnout. This conversation is wide ranging. We cover creativity, social media, non-monogamy, coming out online, being triggered and so much more. Join us as we explore what it means to be a content creator in the age of social media in the face of being seen, feeling judged, and striving to listen to your own authentic voice.