#19 Demand gen et Influence B2B : la stratégie hybride de Cognism, avec Charlotte de Beaumont

from Squeeze & Scale · host Spicy Lemon

Marché saturé. Taux de conversion en berne. Trafic en chute.Les signaux marketing sont dans le rouge.Pourtant, des entreprises B2B parviennent à remplir leur pipeline.C'est le cas de Cognism.Dans cet épisode de Squeeze & Scale, on a reçu Charlotte de Beaumont, Demand Gen Manager chez Cognism, pour vous raconter comment elle a construit la stratégie marketing en France en partant de zéro : marque inconnue, sans audience et avec des budgets restreints.Son pari ? Combiner la Demand gen et l'Influence B2B.Si vous voulez construire un pipeline solide et pérenne, c'est pour vous.Au cours de cet épisode :Ses 3 programmes demand gen pour maximiser l'impact sans exploser son budgetPourquoi leur premier podcast a échoué et les leçons qu'ils en ont tiré pour réussir le secondComment elle met en avant ses experts internes (et génère du pipeline) grâce aux Thought Leadership AdsLes vrais budgets à prévoir pour collaborer avec des influenceurs et obtenir du ROI❤ Pour soutenir ce podcast en moins d'une minute :1 - Notez Squeeze & Scale 5 étoiles ⭐ sur Apple Podcast avec un petit commentaire2 - Partagez-le podcast sur vos réseaux sociauxC'est rapide, simple et ça nous aide à gagner en visibilité pour vous offrir d'autres épisodes passionnants !📩 Et pour recevoir les prochains directement dans votre boîte mail, inscrivez-vous à la newsletter.☎ Pour nous contacter ou nous suivre sur les réseaux :Site internet : https://www.spicy-lemon.co/ Linkedin : https://www.linkedin.com/company/spicy-lemon-co/Youtube : https://youtube.com/@agence_spicy_lemon?si=cMR1HLQWdbBak3PO Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Jan 27, 2026

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#19 Demand gen et Influence B2B : la stratégie hybride de Cognism, avec Charlotte de Beaumont

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