19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President of VisionEdge Marketing, Laura Patterson. Laura discusses the importance of operationalizing customer-centric growth strategies in B2B organizations, emphasizing measurable customer value, effective performance metrics, and cross-team collaboration.She shares insights on aligning marketing and sales, adapting to evolving buyer journeys, and balancing AI with human expertise. Laura also highlights the pitfalls of random initiatives and stresses the need for intentional, data-driven decision-making.Learn more about Laura's work HERE.Connect with Laura on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

Episode metadata supplied by the publisher feed · Published Jul 21, 2025

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19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work

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