#22. Duri Granziol, CEO & Co-Founder of Avea

In this conversation, Tobi interviews Duri, the CEO & Co-Founder of Avea, a Switzerland-based longevity brand founded in 2021. Duri shares his background in e-commerce and how it led him to the health tech and longevity space. Thediscussion covers the founding story of Avea, the gaps in the supplement market, and the company's science-backed approach to product development. Duri emphasizes the importance of preventive care, transparency in sourcingingredients, and the challenges of personalization in supplements. The conversation also touches on Avea's growth, distribution strategies, and future plans for product development. Chapters00:00 Introduction to Avea and Duri's Background03:14 Duri's Journey into Longevity and E-commerce06:00 Building a Brand in the Longevity Space08:44 Identifying Gaps in the Supplement Market11:34 Quality and Transparency in Supplements14:04 The Science Behind Avea's Products16:35 Deep Dive into Avea's Vitality Bundle and Collagen Activator22:53 The Quest for Personalization in Health Supplements26:00 Defining Longevity: The Language of Health27:31 Overrated and Underrated in Longevity31:20 Scaling and Distribution: A Growing Market36:41 Partnerships and Collaborations in Wellness38:03 Misconceptions and Future Roadmap Connect with Duri on LinkedIn: https://www.linkedin.com/in/duri-granziol/Avea’s Website: https://avea-life.comConnect with me on LinkedIn to learn more about theBusiness of Health & Wellness: https://www.linkedin.com/in/tobias-hendrik-stalmann/ KeywordsAvea, longevity, supplements, health tech, D2C, personalized health, preventive care, e-commerce, wellness, science-backed products