19. Find Your Lane with Christina Frei

In this episode, Christina Frye discusses her holistic marketing approach and the importance of understanding human psychology in marketing. She introduces the concept of marketing archetypes and explains how they can help business owners find their unique marketing lane. She also challenges the need for constant comfort and how getting out of our comfort zones (like cold-dipping!) can build fortitude and faith in ourselves. Additional Links – Learn more from Christina at https://innatemarketinggenius.com – Learn more about Di at https://diciruolo.com Chapters 00:00 – Introduction and Background 02:24 – Understanding Marketing 03:06 – Using Human Psychology in Marketing 05:05 – Marketing Archetypes 08:00 – Helping Business Owners Find Their Lane 09:06 – Overcoming Resistance to Change 11:21 – The Generosity Practice 12:53 – Using the Generosity Practice in Marketing 14:05 – Saying No and Finding Your Ideal Clients 16:01 – The Role of Psychic Ability in Marketing 19:15 – Understanding Human Behavior 25:18 – Applying Marketing Principles in Daily Life 29:54 – Cold Plunging and Embracing Discomfort 30:32 – The Benefits of Getting into the Ocean 31:24 – Challenging the Need for Constant Comfort 32:41 – Traveling to London and the Perspective on History 34:34 – Finding Joy in Unexpected Places 36:03 – Future Goals: Speaking at Conferences and Group Programs 38:46 – How to Connect with Christina Frei 40:14 – Closing Remarks