#19 - Forging a path to real representation in research

Paula Tripp, Head of Foundational and Menu Insights at McDonald’s, shares three ways the company is making its research more diverse and inclusive, discusses the importance of accurate sampling and sets up a challenge for Ryan Barry — and all our listeners — that could have a real impact. Pressed for time? Catch the key takeaways at the 42 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.