EPISODE · Sep 5, 2021 · 59 MIN
#19 | From Emerging Markets to Global Impact: Market Creation for Healthcare Founders
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with Dr. Abdullahi Sheriff, Pharmaceutical Leader, Associate VP at MSD, and winner of the Black Business Awards 2020.Known for his work in developing markets and creating sustainable healthcare categories, Dr. Sheriff reveals the 5 key steps to building a healthcare business that lasts — through strategic partnerships and market creation.✅ What market creation actually means (and why it’s more powerful than product development) ✅ The biggest mistakes founders make when trying to scale in healthcare ✅ How to apply proven pharma growth strategies to your startup or SMEWhether you're in healthcare or any other industry, these insights are powerful, practical, and proven.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.📚 Books referenced:Radical Simplicity – Ken AllenThe Prosperity Paradox – Prof. Clayton ChristensenHit Refresh – Satya Nadella
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Todays episode is with Dr Abdullahi Sheriff - Pharmaceutical leader, Associate VP at MSD and winner of the black business awards 2020. We delved into the topic of market creation through partnerships and hence 5 key steps for building a sustainable healthcare business that lasts. If you are in healthcare this is a must listen as Sheriff had built a reputation as the go to guy for developing markets/categories and sustainable growth solutions. If you aren't in healthcare then you need to listen to pick up the same tips and apply them to your industry 😁 Contact us: https://thesalesaccelerationformula.com/ (https://thesalesaccelerationformula.com/) If you enjoy the podcast then Rate us https://ratethispodcast.com/handson (https://ratethispodcast.com/handson) if you don't enjoy it then keep it to yourself 😁 Watch the videocast: https://anchor.fm/hakeem-adebiyi/episodes/How-to-use-customer-centric-marketing-to-accelerate-growth-e146mht (https://youtu.be/Kv6w_EWCGaE) Books referenced in the podcast Radical simplicity - Ken Allen Prosperity paradox - Professor clay Christianson Hit refresh - Satya Nadella
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#19 | From Emerging Markets to Global Impact: Market Creation for Healthcare Founders
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