19. From Engineer to Founder with Bobby Matson

Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Payitoff Founder and CEO Bobby Matson talks about turning a problem into a business possibility. Frustrated by his own student loans, he founded a debt infrastructure company to bring more transparency to the repayment process. He details how to dig deep into a personal pain point and discover the demand for a solution on a broader scale. Bobby also gives advice to people who are looking to begin their startup journey. University of Michigan grad obsessed with building better infrastructure for all borrowers: Bobby led engineering teams at Carbon Five, where he built technology for Groupon, Fandango, and Stitchfix and shipped software to millions of users. After managing six-figure student debt in his own life, he's working on Payitoff to create better outcomes for every borrower. Main Takeaways: ● All Borrowers Want Clarity ● Driven by Customer Demand ● Success Breeds Passion ● Nailing Your Niche Key Takeaways: “There are a lot of moments in company building where you'll say to yourself, am I doing the right thing? Are we working on the right thing? Knowing the personal need that you had, in the beginning, is the anchor that helps you answer that question.” - Bobby Matson Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below. Connect with Bobby Website: https://payitoff.io/ Email: [email protected] Twitter: https://twitter.com/bomatson LinkedIn: https://www.linkedin.com/in/bobbymatson These are proven solutions to advance your innovation process. Check out our website  innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let’s go transform something!