#19 - Guillaume Faure: Building LiveMeUp and competing with TikTok over the Future of Live Shopping

from Moritz Schröder Podcast · host Moritz Schröder

Guillaume Faure is the CEO of LiveMeUp.io, a company that is building infrastructure for live shopping independent from the large social media platforms. He has spent many years living in China and has seen first-hand how powerful live shopping can be as a sales channel. Chapters00:00 The Birth of Live Me Up05:59 Navigating the Live Shopping Landscape11:54 Challenges in Convincing Merchants17:53 Strategic Focus on Apparel and Fashion23:43 Data Insights and Customer Retention29:57 Live Streaming as a Sales Channel36:19 The Importance of Customer Support41:55 Authenticity in Live Streaming55:14 European Live Shopping Landscape

Episode metadata supplied by the publisher feed · Published Jan 15, 2026

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#19 - Guillaume Faure: Building LiveMeUp and competing with TikTok over the Future of Live Shopping

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