19 - IBM's Winning Formula: Client-Centric Approach to Delivering Value and Achieving Success with IBM's Anthony Coppedge

In this episode, your host Alex speaks to Sales with Marketing Business Agility & OKRs Master Coach at IBM, Anthony Coppedge. Anthony, a leader in global digital sales at IBM, discusses his approach to enterprise sales and how he is driving agility at IBM. He emphasizes the importance of a client-centric approach, learning from failures, and adopting a servant leadership mindset. Anthony also shares the five values they promote at IBM: respect, openness, courage, empathy, and trust. Alex and Anthony also discuss the importance of adopting a service-oriented mindset in B2B sales and how AI and digital tools can enhance the customer experience and drive better sales outcomes. Anthony also stresses the importance of agility in sales and marketing teams and the need for alignment between these teams.To learn more about Anthony's work at IBM, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/.