19: Instagram Marketing Secrets for Yoga Teachers: Authentic Growth with Gabi Metz

In this powerful episode of The All Mats Taken Podcast, the inspiring Gabi Metz, shares how to leverage Instagram for business growth. She covers common mistakes people make on the platform and what you should really be focusing on instead. Gabi is a digital marketer with over 15 years of experience who has helped over 200+ yoga teachers, and wellness and spiritual coaches from every corner of the globe build their online brands and businesses through the power of selling on social media. Gabi and her family immigrated from South Africa to a tiny beach town on the other side of the world in Auckland New Zealand at the peak of the pandemic in the hopes of giving their kids a better life however attempting to teach yoga during the hard lockdowns pivoted her entire business online. She started an Instagram account with the mission of helping more people in the world experience the magic of yoga and that is how The Content Yogi was born. Now her business focus lies in the refinement of online strategy and energetics to blow up their business to 5k months and beyond with content and messaging that gets them paid constantly. In this interview, we cover: The types of content you should be creating for Instagram (that work for you!) Balancing sales with value, and understanding engagement metrics Overcoming imposter syndrome to show up as a leader in your niche What your content should focus on to build a movement rather than friends And so much more! Gabi's business has boomed since I last spoke to her in 2022 and she primarily shows up on Instagram to help her grow. Even if Instagram is not your forte you will leave this conversation excited and empowered to get strategic and nail your content creation. Links: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> https://jerrettdigital.thrivecart.com/podcast-tip-jar/ AMT recommended resources: https://allmatstaken.com/resources  Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/  Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/  Watch the Episode on YouTube: https://youtu.be/9qJSt2m3wI0?si=a7t0ILM4PacAMR3M    Connect with Gabi on Instagram: https://www.instagram.com/itsgabimetz/    About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.