#19 Julio Bermejo, Creator of the Tommy's Margarita, Bartender, Agave God

I nabbed Julio Bermejo while he was in town for the launch of Campari's new luxury (and tasty) tequila, named Mayenda, and Campari generously let us borrow one of their conference rooms* loftily overlooking New York's Bryant Park from the 19th floor, to record an episode. Equipped with a dram or two of tequila, we covered vital topics, including: - Why "fresh" is like "pregnant" - when it comes to juice - How important it is to support owner-operated tequila brands - Why Mexican distillers don't think there are any additives in tequila that need to be disclosed - The joy of synthetic corks - The greater joys of ripe agave - The American (kind-of) celebrity who owns a tequila brand and has never been to Mexico - Julio's mobile phone number (he read it out on-air! Just don't call him when he's sleeping, right?)Always great to hang with Julio!Now, don't forget to Like, Share and review The Philip Duff Show on whichever platform you listen to it on - oh, and tell a friend about us, if you think they'd like the show. Julio is, in his own words, not the greatest social media user, but check him out:Facebook:  https://www.facebook.com/julio.bermejo.718?mibextid=LQQJ4dInstagram: @julio.bermejo.718) Tommy's Mexican Restaurant, San Francisco: www.tommysmexican.com  Instagram: @tommysmexican *It was the Old Fashioned Conference Room, in case you're wondering; they're all named after cocktails. It's right next to the Sidecar conference room. (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...