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#19 · Komplexität und Methoden: Klare Sicht im Marketingdschungel

EPISODE · Jul 1, 2022 · 16 MIN

#19 · Komplexität und Methoden: Klare Sicht im Marketingdschungel

from GLASKLAR · Der Marketing & Sales Podcast · host Tobias Gläser & Ralph Müller

Die Welt ist komplex. Methoden und Modelle helfen Komplexität zu reduzieren, machen unseren Weg einfacher und schneller. Ob wir strategische oder operative Ziele verfolgen, Methoden funktionieren wie Schablonen und leiten sich von Erfahrungen ab, die andere bereits gesammelt haben. Wie erfasse ich also die Wirklichkeit? Wie funktioniert eine Marketingorganisation, der Strategiekompass oder die OKR-Methodik?

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#19 · Komplexität und Methoden: Klare Sicht im Marketingdschungel

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